Think about the last time you bought something on Amazon and how you made your purchase decision. Chances are that you looked for products with a large number of Amazon testimonials and a high aggregate score. Reviews play a big role in how well products rank, whether Amazon recommends them and whether everyday buyers will choose them. So, how can you get more reviews without running afoul of Amazon’s rules?
Most sellers understand that testimonials are crucial for making sales, but many might not understand why.
Knowing why can better inform your strategies to get more reviews for your products.
With every new review, buyers become more likely to purchase your product.
In fact, one Business Insider article reports that there is a 65% higher chance of customers choosing a product with even one review than none at all.
To add to this, one-third of buyers won’t even look at a product that hasn’t garnered some positive feedback.
When buyers look for products online, even if they choose not to purchase via Amazon, the website is often the first place they check for reviews.
The online retail giant employs extensive measures to ensure the continued authenticity of its reviews, and customers know this.
Before you start considering how to get new reviews, it’s important to identify the ways you shouldn’t go about it.
Offering customers an incentive in exchange for a positive review goes against Amazon’s review policies and FTC regulations.
This can lead to fines and Amazon bans, so spend some time familiarizing yourself with what not to do.
Then, consider the following.
Add a small card, sticker or note to your product packaging reminding customers to leave a review.
It should only ask for a review, not specifically a positive one.
You may provide incentives for honest reviews, such as a coupon or gift card.
Only 10% to 20% of your customers will leave a review, but they might share your products on social media.
Some might use a hashtag or even tag the company.
Track these tags and hashtags and ask customers for an honest review.
Customers who have bad experiences with your product or service will likely share it.
Tackle this early by connecting with them as soon as possible to solve the problem.
Some might change the review to a positive one after this.
Note that it’s unethical to offer the solution in exchange for a positive review.
Some companies will bring you hundreds of reviews but might violate Amazon and FTC guidelines in the process.
Be sure to hire only reputable companies to get you more reviews for your business and demand transparency.
At Seer Production, we help our clients break through to the next level of sales and marketing on Amazon and beyond.
To accomplish this, we work with companies to pinpoint their audiences and craft messages that resonate with them.
Find out how we can help you get more positive Amazon testimonials for your products.
Sources:
https://www.businessinsider.com/amazon-reviews-greatly-impact-online-shopping-sales-2017-3
https://www.usatoday.com/story/tech/news/2017/03/20/review-you-wrote-amazon-priceless/99332602/