Finding Your Target: How a Customer Needs Analysis Can Help Your Business

Stefen Smith

The most successful small businesses are customer-centered. You can have a fantastic product or service that you and your partners love, but if you don't know how to target the right market, you probably won't see a lot of profit.

A customer needs analysis helps you identify the people who are the most likely to want what you sell and love it as much as you do.

Who is your target audience? How do you identify customer needs? What marketing initiatives will serve your business more efficiently? At Seer Production, we pride ourselves on helping clients find the answers they need to help their small businesses thrive.

Customer Needs Analysis | Seer Production

Factors Your Customer Needs Analysis Should Address

The ultimate goal of a customer needs analysis is to determine how to find the buyers whose needs match what you're selling.

The process involves identifying what you're doing that's working now and what needs to be added or improved so that your marketing plan works even better.

For example, if you are focusing mainly on social media ads, you are limiting yourself to people who frequent those specific platforms, when there may be an untapped market for your product or service with those who spend minimal time scrolling their feeds or don't use social media at all.

The analysis also looks at your current revenue streams.

This gives our representatives a baseline for tracking progress as changes are made. It also may reveal other ways you can be capitalizing on your current offerings or expanding them to meet customer needs better.

Potential Customer Needs Analysis Methods

There are several ways to gather information about what your target customers are looking for. A comprehensive customer needs analysis likely includes a combination of tactics.

Review Business Plan

Why did you start your business in the first place?

What needs were you trying to meet?

Reflection is often a crucial part of a thorough analysis.

If you can pinpoint why you yourself have purchased something similar to what you offer in the past, it can give you insight into what your customers want.

What needs does your service or product trying to meet?

Analyze Market Data

The success of a product or service always starts with a need.

We can help you get a look at the purchasing habits of people who buy similar items from your competitors.

The analysis may even reveal a gap in the market that your offerings fulfill, leading to a better marketing strategy for those who have unmet needs.

Survey Existing Customers

Customer needs vary according to not only product or service's purpose but also individual customer differences. Your analysis may bring up any number of common customer needs:

  • Customer support
  • Quality products
  • Affordable prices
  • Attractive packaging

The most straightforward way to understand customer needs is simply to ask them.

We can guide you through surveying the satisfied customers you have now to determine both what strategies are already working for you and where improvement is needed.

A customer needs analysis can help you plan better marketing strategies by honing in on what your customers actually want.

Book an appointment with a Seer Production representative today to see how we can help.