Check Competitor Facebook Ads: A Comprehensive Guide for Small Business Owners

Stefen Smith
Many small business owners don't have a huge budget for marketing. It can be frustrating to see other companies offering the same type of product or service soaring ahead of you in exposure and sales. Fortunately, you can use the work they're doing to your own advantage. The first step in your investigation is to check competitor Facebook ads. This trick gives you a front-row seat to seeing how the big names in your business meet their goals.

3 Reasons To Check Competitor Facebook Ads

You don't need your own experienced marketing department to figure out what works and what doesn't. All you need is a peek into how those businesses that are successful in your specific market get their customers' attention.

Their social media accounts are a cornucopia of information on this subject. There are three main reasons you should look at what your competitors are doing.

1. To Gain Insight

Companies don't thrive by accident. They do so through sound, intentional marketing. When you check competitor Facebook ads through the Ad Library, you essentially have their social media marketing plan at your fingertips:

  • The number of ads they're running
  • The variations of each ad they've created
  • Their time frame for announcing promotions
  • The strategies they use to optimize reach

2. To Target the Right People

When you view ads on your competitors' Facebook pages, just a couple of extra steps gives you information on the specific audience the ads target.

Click on the three dots in the corner that lead to more options.

From there, you can select "Why am I seeing this ad?" and get demographic information about the people your competitors had in mind when they created the posts.

3. To Save Money

As a small business owner, you may not have the revenue to hire a full-time, in-house marketing team.

The good news is that, with the right tools and expert advice, these additions to your staff are unnecessary.

Additionally, our specialists at Seer Production can offer you affordable assistance with tasks such as improving SEO for your website and creating dynamic visual content.

How To Check Competitor Facebook Ads

The first step to take when you want to check competitor Facebook ads is to 

  1. Make a list of the top companies that offer similar products or services to yours.
  2.  Locate each organization's social media page.
  3. Take note of what sticks out to you as you scroll down the feed.
  1. What items are pinned to the top of the page?
  2. How frequently does the company post?
  3. How quickly does the account administrator respond to comments and questions?

As you scroll, you will reach the page transparency section.

Click on "Go to Ad Library."

From here, you can not only see the ads that are posted but view every version of them and the audience they target.

We can help you utilize the information you gain when you check competitor Facebook ads to create your own unique story for all your social media platforms. 

Contact us through our website by clicking "Book Us Now" to request a consultation or by chatting with one of our online representatives.