Most small business owners understand that a good marketing strategy is crucial to generating leads, growing your business, and increasing your profits. And yet, many businesses continue to devote time and resources to unclear marketing tactics that don’t produce their desired results. These businesses may have a difficult time reaching and connecting with their ideal customer base. Worse, they may not have a clear idea of exactly who that target audience is or what that audience needs. If this sounds like your business, it’s time to rethink your marketing plan.
To identify and attract the right customers, you first need a clear and concise understanding of what your business has to offer.
If you have a hard time explaining what your business actually does, it will be impossible to clearly convey the value of your products or services to potential buyers.
Yes, your company may have a lot to offer, but focus on what you do best. You should be able to provide an accurate business description in a single sentence.
Next, think about the characteristics that make your brand stand out from the competition.
If your business were a person, what would he or she be like? Why would someone want to get to know him or her? How is your brand different from, and better than, others like it?
Once you have a concise statement of what you do and how you do it, you need to understand for whom you do it.
Don’t make the mistake of answering, “Everyone!”
The key is to narrow in on your perfect customer: the person who has the most to gain from your products and services. You’ll make the strongest connection when customers feel like your brand is made just for them.
Imagine a person whose specific needs are met by your product and also values your product highly. Make a list of this person’s traits and characteristics, such as:
Picture this imaginary person and what problems he or she might have that your business can solve.
What’s challenging or annoying this person that your competitors haven’t addressed?
Your marketing message should focus on the specific, unique ways that your business can help this person overcome the problem.
Seer Production is an experienced leader in creating online marketing strategies that get results for businesses of all sizes. We specialize in guiding business owners through the brand development process.
Seer Production has a proven record of success when it comes to helping companies identify and reach their target audiences, generate more leads, and increase overall sales.
We work with you to define and pinpoint your ideal consumer base, then develop precisely directed email, video, and social media marketing campaigns to help you connect with those consumers and convert them into customers.
Visit our site to learn more about how we can help you start attracting your ideal customer.