Online marketing is rapidly evolving, and it’s important to stay up-to-date with emerging trends if you want to remain relevant in your industry. Video marketing is one of the most important types of digital marketing techniques to utilize in your campaign. According to Google, over the past two years, consumer watch time for shopping-related videos increased by more than five times in the United States alone. The problem is that many businesses don’t know how to effectively utilize this form of marketing to get the best possible results. That’s why we are offering some of our best video marketing tips for your convenience.
Whether you are just getting started in the world of video marketing or you’ve been doing it for a while but want to improve your technique, we want to help. Here are five video marketing tips to help you grow your business this year.
Every good video should tell a story in a compelling way. Storytelling is one of the most effective ways to capture another person’s attention.
Telling a story may also help your audience retain the information they learn more effectively than if you were to simply give them the same information in a less memorable way.
One of the best video marketing tips to keep in mind is that telling a story is a very effective way to resonate with your intended audience.
It can also help your audience feel emotions that can help them connect with your brand.
Music can make any video more interesting.
The key to adding music to your marketing videos is to choose soundtracks that complement the feeling you’re trying to convey. It’s also important to make sure your music is not so loud that it overwhelms the other content in your video.
At Seer Productions, we know how to masterfully pair the right soundtracks with your marketing videos.
Just as every good book needs an effective hook, every good marketing video needs one, too.
One of the most important video marketing tips is to hook your audience right away by visually engaging your viewers within the first three seconds of your video.
Be sure to deliver your core message at the beginning of the video, as well.
Anyone can create a marketing video with a cell phone and a willing spokesperson. But if you want to earn the trust of your audience, you need to invest in quality visuals.
Professional video marketing is a wise investment because it will garner positive attention and respect for your brand.
Don’t forget to take the opportunity to inspire positive emotions in your videos. When you’re creating your script and choosing where to shoot your video, keep the words “hope,” “excitement,” and “happiness” in mind.
If your video imbues all of these emotions, you’re on the right track.
For more video marketing tips or help creating videos that will resonate with your target audience, contact Seer Productions today.
We also invite you to check out our case studies to see how we have helped other clients like you.
Sources:
https://storage.googleapis.com/think/docs/think-with-google-2019-research-review.pdf
https://blog.hubspot.com/marketing/video-marketing-tips