State of Maryland · Dept. of Health
Publication Design
2022–2026
2022–2026

Alzheimer's Strategic Plan 2022–2026

Goal

Design a multi-year state strategic plan that meets federal accessibility standards, communicates complex health data clearly, and reflects the gravity of a state government publication.

Background & Challenge

The Maryland Department of Health needed a comprehensive strategic plan for Alzheimer's disease and related dementias, a document that would serve policymakers, advocates, healthcare providers, and caregivers. The content was dense and data-heavy, and it needed to be fully accessible under PDF/UA and WCAG 2.1 AA standards, not treated as an afterthought.

Seer Solution

Seer Productions handled the full design and layout of the Alzheimer's Disease and Related Dementias Strategic Plan 2022–2026. Data visualizations built for clarity, not decoration. Infographics that make complex trend data readable at a glance. A typographic system and page architecture that can hold hundreds of pages without losing the reader. And complete PDF/UA tagging for screen reader compatibility, structured from the ground up, not bolted on at the end.

Results

A publication-grade strategic plan document that met every federal accessibility requirement and gave the Maryland Department of Health a deliverable they could stand behind publicly. The design work made a high-stakes policy document approachable without sacrificing credibility.

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