Explain IORT to patients in plain language, so they can make an informed decision about their care without being overwhelmed by clinical complexity.
Intraoperative Radiation Therapy delivers a full course of targeted radiation during surgery, reducing treatment time from weeks to a single session for qualifying patients. The clinical case for it is strong. The challenge was making that story accessible to patients who are scared, overwhelmed, and deciding under pressure.
Seer produced a patient education explainer built around clarity and calm. Plain language, guided pacing, and a visual approach that demystifies the procedure without minimizing it. The kind of video that gives a patient something to watch before their consultation and something to share with their family afterward.
A patient education asset that reduces anxiety, improves consultation quality, and puts patients in a position to make an informed decision. The healthcare team uses it at the point of care and in patient outreach.
Tell us what you're working on and we'll take it from there.